Industry scorecard
How does your roofing company website score against the top local installers?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own roofer site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
17/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Can a homeowner trust you on their roof — and trust you with an insurance claim?
2/5
02 · Storm damage & claims
Do you guide homeowners through the claim, or leave them lost in the paperwork?
3/5
03 · Materials & warranty
Does the homeowner understand exactly what's going on their roof?
3/5
04 · Inspection & estimates
How fast can a homeowner get an inspector on the roof?
3/5
05 · Reviews & reputation
Does the site actively separate you from the trucks that showed up after the last storm?
3/5
06 · Service-area SEO & mobile
Does Google find you when everyone's Googling at once after a storm?
3/5
Get your real score
Want this checklist applied to your roofing site?
Send your URL and what is broken (leads, storm season, Google Maps, whatever). You get honest feedback and a clear next step — whether or not we work together.