Industry scorecard
How does your plumbing company website score against the top local shops?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own plumber site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
17/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Can a visitor trust you in 5 seconds?
3/5
02 · Booking flow
How fast can a panicked homeowner call for help?
2/5
03 · Reviews & social proof
Do the reviews feel real, local, and recent?
4/5
04 · Service-area SEO
Does Google know where you actually work — and for what?
1/5
05 · Pricing clarity
Does the homeowner know what to expect before they pick up the phone?
3/5
06 · Mobile speed & UX
Does the site work for someone standing in two inches of water?
4/5
Get your real score
Want this checklist applied to your plumbing site?
Send your URL and what is broken (leads, speed, Google Maps, whatever). You get honest feedback and a clear next step — whether or not we work together.