Industry scorecard
How does your HVAC company website score against the top local shops?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own HVAC site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
16/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Can a homeowner trust you with a $10,000 system in 2 seconds?
3/5
02 · Booking flow
How fast can a panicking homeowner get help at 4pm on a holiday weekend?
2/5
03 · Reviews & social proof
Do the reviews prove you fix systems, not just show up?
4/5
04 · Service-area SEO
Does Google know every suburb you will drive to at midnight?
1/5
05 · Pricing & financing
Does the homeowner know roughly what they are in for before they call?
2/5
06 · Mobile speed & UX
Does the site work one-handed in a sweltering attic in August?
4/5
Get your real score
Want this checklist applied to your HVAC site?
Send your URL and what is broken (leads, speed, Google Maps, whatever). You get honest feedback and a clear next step — whether or not we work together.