Industry scorecard
How does your general contractor website score against the top local remodelers?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own GC site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
17/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Would a homeowner trust you with a $60,000 kitchen project based on the homepage alone?
2/5
02 · Project types & scope
Can a buyer tell within 10 seconds whether you're the right fit for their project?
3/5
03 · Portfolio & social proof
Is the portfolio doing the heavy lifting on credibility?
3/5
04 · Process, payment & permits
Does the site demystify how this actually works, from handshake to handoff?
3/5
05 · Timeline, communication & warranties
Do buyers know how long they'll live in a construction zone — and how you'll keep them sane?
3/5
06 · Service-area SEO & mobile
Does Google know your territory, and does the portfolio work on a phone on the couch?
3/5
Get your real score
Want this checklist applied to your GC site?
Send your URL and what is broken (leads, trust, scope fit, whatever). You get honest feedback and a clear next step — whether or not we work together.