Industry scorecard
How does your fencing company website score against the top local installers?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own fence company site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
17/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Does a homeowner believe you can build the fence they've been pinning for months?
3/5
02 · Material & style catalog
Can a homeowner browse materials and styles without filling out a form?
2/5
03 · Project gallery & social proof
Is the portfolio doing more selling than the copy?
4/5
04 · Quote & estimate flow
How fast can a serious buyer get a useful number?
2/5
05 · HOA, permits & logistics
Do you remove the paperwork friction most homeowners dread?
2/5
06 · Service-area SEO & mobile gallery
Does Google know where you build, and does the gallery work on a phone?
4/5
Get your real score
Want this checklist applied to your fencing site?
Send your URL and what is broken (leads, gallery, Google Maps, whatever). You get honest feedback and a clear next step — whether or not we work together.