Industry scorecard
How does your auto body shop website score against the top local collision centers?
Thirty benchmarks across six categories. Every line item is pass-or-fail — no vanity metrics. Use it to audit your own body shop site before you spend another dollar on ads or a redesign.
- No credit card
- Built for local SEO
- Human review on projects
17/30Your score
About average
Typical of a busy shop that has a site but has not sweated every growth lever yet.
01 · Hero & trust
Does a driver believe you'll return their car the way the factory delivered it?
2/5
02 · Insurance claim navigation
Does the site make a confused, rattled driver feel like you'll handle the insurance side?
3/5
03 · Repair process & communication
Does a driver know what happens between drop-off and pickup — and will they hear from you?
3/5
04 · Estimate & drop-off
How fast can a driver with a dented fender get an estimate and a plan?
3/5
05 · Guarantees & logistics
Do you make losing a car for a week feel as painless as possible?
3/5
06 · Service-area SEO & mobile UX
Does Google find you right after a crash, and does the site work from a cracked phone in a parking lot?
3/5
Get your real score
Want this checklist applied to your auto body site?
Send your URL and what is broken (leads, insurer trust, speed, whatever). You get honest feedback and a clear next step — whether or not we work together.